Go to market program

Intervista’s go to market programs are designed to support your growth targets. Our services include market assessments, acquisitions research, product/market alignment, customer development and outreach campaigns to get your innovative products and services to market faster.
	Competitive Stealth Campaign. Intervista was commissioned by IBM Direct to get quick access to the low volume enterprise buyer of PC, server and accessories. The direct to buyer campaign employed Intervista’s proprietary qualified buyer database and Intervista creative. Over 50 different customized messages were targeted to a highly qualified prospect database. This Intervista direct program generated up 5 million dollars of incremental sales per year in the small purchase category. The brand and performance exposure also indirectly led to larger competitive RFP deals worth multiple millions of sales. Intervista created the entire campaign, developed the qualification metrics and managed ongoing direct marketing communications. It enjoyed a 5-year run.
	Targeting Financial vs. Utility Decision-Makers. High performance server campaign aimed at scientific and graphic applications. Intervista created a direct to market campaign that used of SUN’s corporate identity, with Intervista creative. The campaign addressed both the financial buyer’s concerns, and the end user’s need for superior performance. SUN Microsystems is now an ORACLE company.
	Intervista Executive Education. Executive Event Marketing. For over 20 years, Intervista has created and delivered an independent executive education series that is aimed at the CIO suite across the continent. Editorializing in partnership with leading researchers, the series has produced over 40 executive titles and delivered over 400 separate sessions. The communication program is highly ambitious. The series deploys over 2 million e-mails annually, operates in multiple cities and boasts almost 10,000 blue chip clients. The CIO suite relies on Intervista for competitive advantage. Intervista is one of the few independent sources that alerted the CIO community to emerging concepts such as Enterprise Architecture, Business Architecture, Client-Server, DataWarehousing, SOA, Enterprise Cloud and Information Architecture. The series is successful due to excellent editorial, a highly qualified marketing database, targeted and creative e-mail marketing campaign and high quality communications.
	Channel Awareness and Branding. A small industrious brand based upon a family of highly innovative motherboards. This vendor sold mostly into the channel and wanted to support that channel with good point of sale and channel media advertising. With a restricted budget, Intervista designed a campaign that sold the brand as whole rather than components. Selling the ‘family’ of performance units worked very well to get top of mind awareness for the vendors in new and established channels.
	innovationcultures Intervista Enterprise Innovation. Complete service offering including design, branding and production for this on-line executive program focusing on innovative practices in the enterprise. This offering supports the Chief Innovation Officer, the Chief Information Officer and the product design community. Production involved developing an e-commerce web site, a firewalled portal, a digital and print magazine, as well as a series of professional grade podcasts, executive webinars and special edition reports. Intervista editorializes and commissions original learned content and packages it into various digital media objects, all boasting high production values. A highly researched client/prospect database delivers the content to a selective audience. innovationcultures is a nexus for change agents.
	National Launch Events Aimed at Executives. Intervista created a series of launch / demo events across Canada to introduce enterprise executives to the very earliest video conferencing technology. Target market development, qualification, event design and lead generation were packaged as a multi city tour. The message concentrated on travel cost economies and better field management through high touch. Intervista’s event design saved on travel and executive costs by using large projection screens and professional audio in each city. The campaign resulted in significant sales increase.
	Intervista Executive Thought Leadership Program. Sponsorable Digital Media Outread. High-quality editorial direction supports sensemaking through Intervista’s ‘Futures Series’ that provides valuable trends insights for key executives in decisive roles across the USA. The benefit of this B2B program to sponsors is to establish brand leadership. The executives appreciate guidance and clarity provided by the editorial synthesis. The sponsors may be tech or advisory firms. Production material includes professionally designed executive reports, special issue magazines, high level webinars and podcasts – delivered to selected qualified decision makers.
	Sales Support /Launch for Innovative POSIS Point-of-Sale Software. The POSIS POS terminal software is now ubiquitous. But it was so far ahead of its time at launch that the value proposition had to also be communicated visually to explain its benefits. Ultimately, the integrated real-time reporting capability emerged as the overriding benefit and competitive advantage. The launch was successful and the software is a leader in the category.
	Introducing the First Docking Workstation. Branding, naming and marketing campaign for a new concept in Docking Stations. Intervista branded Ogivar’s Interport System, the first docking station concept with synching to a series of portables. An innovative hardware-based concept at the time, which preceded the contemporary idea of synching wirelessly and ultimately to an enterprise network. Intervista targeted specialized applications of field agents, such as insurance sales and oil exploration. An innovative creative was developed to launch the product. The brochure itself required the interactive act of docking the elements.
	Intervista Enterprise Architecture Series. Executive Seminars Intervista’s executive education program is highly credited with reviving the interest in the crucial concept of Enterprise Architecture. It is the only reliable framework for managing complex organizations and IT assets. Our Editorial Director, Teresa Di Cairano worked directly with the concept’s originator, John Zachman. This executive program achieved 80 % market share in some markets. It was supported with Intervista’s infographic and a video production.
	Thought Leadership Video Supporting Relational Databases in High Performance Applications Intervista had a prior relationship with Sybase, having organized a series of executive demonstrations for their sales teams in their inception phase. This commission was to promote the advantages of the CORBA product in demanding applications. Intervista scripted a thought leadership video production featuring case studies relating to Cape Canaveral’s launch applications. The video was shot in and around Cape Canaveral’s rocket base and featured interior scenes in the launch control room for John Glenn’s historic Mercury shot. We like to think it may have given SAP one of the reasons to purchase the firm in 2010.
	Thought Leadership Video IT Portfolio Management EM&I, primarily a USA Defense integrator, was seeking to expand their offerings in enterprise architecture, IT governance and consulting to a more diversified client base. Intervista proposed a professional video production featuring their key analysts. Video favors the power of thought leadership, and for EM&I that meant enterprise transformation, their strongest suite. Intervista scripted, produced and disseminated the entire production and co-labeled it for distribution to a selection of CIOs across a qualified target group. A series of Intervista seminars featuring one of their top experts also acted as a distribution opportunity. Today, the firm enjoys a diversified client base across a number of large accounts.