I can see clearly now
Information as a Service
Strategies for implementing client-centric information services
Course Outline - New! Revised Program
Day 1 - Enabling a Client-centric Information Strategy
1. The changing information landscape.
The business of information.
• Business and public-sector drivers for innovations
in information
• Defining information as a service
• Self-serve and on-demand information services
• Information producers & consumers: Mash-ups
and user-generated content
• Ubiquitous information delivery: Multiple platforms and
media formats
• A look at real world information services in government and business
2. Understanding your information culture.
Observations from the field.
• An anthropologist’s view of the enterprise: business as a culture
• Information needs within a business culture: Who uses what?
- The hunter/gatherer: Running the business
- The chief: Business intelligence for strategic advantage
- The explorer: Enterprise-wide discovery for innovation
- The villager: Client/citizen search for getting the right stuff - products,
services and information
- The storyteller: From information publishing to digital folklore
• Understanding information values and quality
3. Trends in information architectures.
Designing for the client experience.
• Master data management (MDM) and customer
data integration (CDI)
• Enterprise search: Integration of structured and
unstructured sources
• Service-oriented architecture (SOA) and the
enterprise service bus
• New frontiers in the front-end experience: Avatars, agents, and just plain good usability
4. The semantic imperative.
Business and technology drivers for semantic integration.
• The emerging role of semantics for information services
• Web 2.0, Wikis and the Semantic Web: The growing need for semantic interoperability
• Common confusions: Taxonomies, ontologies, metadata,
and conceptual enterprise models
• Understanding the “O” word: The role of business ontologies
and natural language in determining meaning
• Dimensions of search and discovery
5. Real world global integration.
The International Council of Museums.
• The problem of cultural information diversity
• The need for a common “cultural reference model”
• Strategies to integrate heritage information
Days 2 & 3:
Implementing Information as a Service
A Semantic Approach to Information Design
1. Challenges of information service delivery.
Essentials for the information architecture.
• Key success factors for meeting the promises of master data management, customer data integration and service-oriented architecture
• Semantic interoperability
• Search and query performance
• Information quality and visualization
2. Enterprise semantics.
Designing meaningful information services.
• Creating meaningful enterprise concepts from your data
• Constructs of an enterprise semantic model
• Relation types and uses: Connecting concepts in meaningful ways
• Formal foundations: Tightening up semantic interpretation
3. Real world business value.
Semantic interoperability in action.
In this walk-through session, team members will gain an overview perspective of the key steps involved in initiating an information integration project including lessons learned from various implementations.
4. Knowing what you know.
Building a semantic domain model for information services.
• Four sources of domain concepts and relationships
• Five-step process for an effective semantic model
• Issues in advanced semantic architecture design
5. Getting real.
Integrating your information services.
• Implementing an ontology to semantically integrate your information services
• Gaining semantic insight: analyzing sources
• Visualization
• Project lessons learned
6. Business Semantics.
Implications for SOA, business process, security and privacy management.
• Unifying data, information and business process with semantics
• Metadata for business processes and services
• Enabling business process semantic tools (BPMN, BPEL et al)
• Managing the risk and privacy
7. Meaningful reference models.
Leveraging information and business patterns.
• The role of semantics in developing reference models
• Information and business service patterns
• Guidelines for adding meaning to architecture models
• Benefits of a developing a business ontology
8. We speak your language.
Standards and tools to make it easier.
• The role of various standards organizations
• The building blocks of expressive power
• Identifying tools relevant to your organization
9. Return on meaning.
The business value of semantics for information services.
• Assessing life cycle costs/benefits
• Analyzing benefits to the enterprise
• Case Study: Applying the business decision process to real projects
10. Lifecycle management.
Organically growing your information
services.
• Hard business questions for management
• Information services and semantic model lifecycles
• Enterprise model maintenance and management
11. The next big thing.
The real pay off Innovative information services
• Semantic web for information services
• Vision: Seamless search and discovery
• Towards semantically rich information delivery
• Immersive and collaborative information environments
Copyright 2008 Intervista Inc.
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Group discounts do not apply for customized courses. Educational sessions scheduled outside continental United States and Canada are subject to a 20% surcharge on tuition fees.
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To register for this course, complete our online registration form or call 1-800-397-9744. Outside North America +1 514 937-7130.
Professional Accreditation
Certain professional associations may recognize Intervista courses for credit to satisfy your continuous education requirement. Present the course outline to your board for confirmation. These courses provide approximately 21 hours of advanced instruction.
© 2008 Intervista Inc.



Intervista Institute faculty member and leading expert in information management strategies and enterprise semantics, Kent Bimson works large government and business organizations on complex information architecture and enterprise integration challenges. He holds a PhD in Linguistics from UCLA and a M.S. in Computer Science from California State University Sacramento. This latest course brings together Intervista's research and Kent Bimson's real world practice to assist participants in creating innovative information services.