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The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life by Richard Florida

The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life by Richard FloridaMillions of Americans are beginning to work and live the way creative people like artists and scientists always have – and as a result our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time, are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living – the Creative Class. The first person to name this revolution was renowned urban studies theorist, Richard Florida.

In The Rise of the Creative Class, Florida chronicles the ongoing sea change in people’s choices and attitudes and describes a society in which the creative ethos is increasingly dominant. With updated city rankings and a new preface, this is the national bestseller that swept the country and showed how the very future of our cities depends on a new economic class.
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The Long Tail: Why The Future of Business Is Selling Less of More by Chris Anderson

The Long Tail: Why The Future of Business Is Selling Less of More by Chris AndersonWhat happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?

Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.
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On the Profession of Management by Peter Drucker

On the Profession of Management by Peter DruckerFor nearly half a century Peter Drucker has inspired and educated managers – and influenced the nature of business – with his landmark articles in the Harvard Business Review. Here, gathered together and framed by a thoughtful introduction from former Review editor nan Stone, is a priceless collection of his most significant work.

Through his unique lens, this volume gives us the rare opportunity to trace the evolution of the great shifts in our workplaces, and to understand more clearly the role of managers in the ongoing effort to balance change with continuity. Drucker manages to paint a clear and complete picture of management thinking and practice both as it was and as it will be. Infused with a perspective that holds new relevance today, these essays represent Drucker at his best: direct, wise, and challenging.
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Society of Mind by Marvin Minsky

Society of Mind by Marvin MinskyMarvin Minsky – one of the fathers of computer science and cofounder of the Artificial Intelligence Laboratory at MIT – gives a revolutionary answer to the age-old question: “How does the mind work?”

Minsky brilliantly portrays the mind as a “society” of tiny components that are themselves mindless. Mirroring his theory, Minsky boldly casts The Society of Mind as an intellectual puzzle whose pieces are assembled along the way. Each chapter – on a self-contained page – corresponds to a piece in the puzzle. As the pages turn, a unified theory of the mind emerges, like a mosaic. Ingenious, amuzing, and easy to read, The Society of Mind is an adventure in imagination.
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A Whole New Mind by Daniel H.Pink
A Whole New Mind by Daniel H.Pink
Lawyers. Accountants. Radiologists. Software engineers. That's what our parents told us to be when we grew up. But Mom and Dad were wrong. The future now belongs to a very different person with a very kind of mind. The era of "left-brain" dominance - and the Information Age that it engendered - is giving way to a new world in which artistic and holistic "right-brain" abilities mark the fault line between who gets ahead and who falls behind. That's the argument at the centre of this provocative and original book, which uses the two sides of the brain as a metaphor for understanding the contours of our times.

A Whole New Mind reveals the six essential aptitudes - Design, Story, Symphony, Empathy, Play and Meaning - on which professional success and personal fulfillment now depend.
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Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
by Henry Mintzberg, Bruce Ahlstrand, Joseph Lampe
Understanding SOA with Web Services by Eric Newcomer and Greg Lomcow
Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg, author of the award-winning The Rise and Fall of Strategic Planning, has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating – as well as colorful – tour through the fields of strategic management. Mintzberg, Ahlstrand, and Lampel have shaped each of ten different approaches into a coherent school of strategy formation. In the process, the authors clarify the enormous amount of confusion that exists.

The result is a tour de force: a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. The authors provide a thorough critique of the contributions and limitations of each school – from the design, planning, positioning, entrepreneurial, and cognitive schools to the learning, power, cultural, environmental, and configurational schools – culminating in how they might combine to reveal that elephant.

Unique, insightful, and essential, Strategy Safari is the indispensable guide for the creative manager.
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The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
by Ikujiro Nonaka, Hirotaka Takeuchi

STRATEGY SAFARIThis book addresses the generation-old question of why the Japanese are so successful in business. The authors, professors of management at Hitosubashi University, contend that Japanese firms are successful because they are innovative, that is, because they create new knowledge and use it to produce successful products and technologies. They identify two types of organizational knowledge: explicit knowledge, contained in procedures and manuals, and tacit knowledge, learned only by experience. U.S. managers tend to focus on explicit knowledge and stress approaches such as benchmarking, while the Japanese focus on tacit knowledge. Using corporate examples such as Honda, NEC, Nissan, 3M, and GE, the authors provide insights that reveal how to blend the best of both worlds. This scholarly volume is highly recommended not only for academics (especially in organizational theory) but also for readers doing business in and with Japan.
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Working Knowledge: How Organizations Manage What They Know
by Thomas H. Davenport, Laurence Prusak

STRATEGY SAFARIWhen new-car developers at Ford Motor Company wanted to learn why the original Taurus design team was so successful, no one could tell them. No one remembered or had recorded what made that effort so special; the knowledge gained in the Taurus project was lost forever. Indeed, the most valuable asset in any company is probably also its most elusive and difficult to manage: knowledge. Authors Thomas H. Davenport and Laurence Prusak assert that learning how to identify, manage, and foster knowledge is vital for companies who hope to compete in today's fast-moving global economy.

Working Knowledge examines how knowledge can be nurtured in organizations. Building trust throughout a company is the key to creating a knowledge-oriented corporate culture, a positive environment in which employees are encouraged to make decisions that are efficient, productive, and innovative. The book includes numerous examples of successful knowledge projects at companies such as British Petroleum, 3M, Mobil Oil, and Hewlett-Packard. Concise and clearly written, Working Knowledge is an excellent resource for managers who want to better harness the experience and wisdom within their organizations.
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Designing Web Usability by Jakob Nielsen
Designing Web Usability by Jakob NielsenUsability rules the web. Look at the web as you’ve never seen it before: through the eyes of the average user.

Users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases: The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. In this landmark design reference, the world’s acknowledged authority on web usability. Jakob Nielsen, shares with you the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, Jakob Nielsen delivers complete direction on how to connect with any web user, in any situation.
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Data Strategy by Sid Adelman, Larissa Moss, and Majid Abai

Data Strategy by Sid Adelman, Larissa Moss, and Majid AbaiYou can no longer manage enterprise data “piecemeal”. To maximize the business value of your data assets, you must define a coherent, enterprise-wide data strategy that reflects all the ways you capture, store, manage, and use information.

In this book, three renowned data management experts walk you through creating the optimal data strategy for your organization. Using their proven techniques, you can reduce hardware and maintenance costs, and rein in out-of-control data spending. You can build new systems with less risk, higher quality, and improve data access. Best of all, you can learn how to integrate new applications that support your key business objectives.
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Data Modeling Essentials by Graeme C. Simsion and Graham C. Witt
Data Modeling Essentials by Graeme C. Simsion and Graham C. Witt
Data Modeling Essentials, Third Edition provides expert tutelage for data modelers, business analysts, and systems designers at all levels. Beginning with the basics, this book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters delve into advanced subjects, including business rules, data warehousing, and enterprise-wide modeling and data management.
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Data Model Patterns: Conventions of Thought
by David C. Hay, Richard Barker
Data Model Patterns: Conventions of Thought
Analyzes data structures common to many types of businesses in areas such as accounting, material requirements planning, process manufacturing, contracts, laboratories, and documents, for analysts who have learned the basics of data modeling (or entity/relationship modeling) but who need more insight to prepare a model of a real business. Includes B&W diagrams, and a set of ready-to-use models for typical applications in many industries.
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A Semantic Web Primer by Grigoris Antoniou and Frank van Harmelen
A Semantic Web Primer by Grigoris Antoniou and Frank van Harmelen
The development of the Semantic Web, with machine-readable content, has the potential to revolutionize the World Wide Web and its use. A Semantic Web Primer provides an introduction and guide to this emerging field, describing its key ideas, languages, and technologies. Suitable for use as a textbook or for self-study by professionals, it concentrates on undergraduate-level fundamental concepts and techniques that will enable readers to proceed with building applications on their own. It includes exercises, project descriptions, and annotated references to relevant online materials. A Semantic Web Primer is the only available book on the Semantic Web to include a systematic treatment of the different languages (XML, RDF, OWL, and rules) and technologies (explicit metadata, ontologies, and logic and inference) that are central to Semantic Web development. The book also examines such crucial related topics as ontology engineering and application scenarios.
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Information Design by Robert Jacobson
Information Design by Robert Jacobson
Information design is the newest of the design disciplines. As a sign of our times, when the crafting of messages and meaning is so central to our lives, information design is not only important--it is essential. Contemporary information designers seek to edify more than to persuade, to exchange more than to foist upon. With ever more powerful technologies of communication, we have learned that the issuer of designed information is as likely as the intended recipient to be changed by it, for better or worse.

The contributors to this book are both cautionary and hopeful as they offer visions of how information design can be practiced diligently and ethically, for the benefit of information consumers as well as producers. They present various methods that seem to work, such as sense-making and way-finding. They make recommendations and serve as guides to a still young but extraordinarily pervasive--and persuasive--field.
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Building and Managing the meta Data Repository: A Full Lifecycle Guide by David Marco
Building and Managing the meta Data Repository: A Full Lifecycle Guide by David Marco
Meta Data repositories can provide your company with tremendous value if they are used properly and if you understand what they can, and can't, do. Written by David Marco, the industry's leading authority on meta data and well-known columnist for DM Review, this book offers all the guidance you'll need for developing, deploying, and managing a meta data repository to gain a competitive advantage. After illustrating the fundamental concepts, marco shows you how to use meta data to increase your company's revenue and decrease expenses. You'll find a comprehensive look at the major trends affecting the meta data industry, as well as steps on how to build a repository that is flexible enough to adapt to future changes. These vendor-neutral guide also includes complete coverage of meta data sources, standards, and architecture, and it explores the full gamut of practical implementation issues.
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ALL NEW! Authoritative eBook – THE ZACHMAN FRAMEWORK FOR ENTERPRISE ARCHITECTURE - A PRIMER
Federated Enterprise - PDF White Paper Written by John A. Zachman
This is the long-awaited book on the Framework for Enterprise Architecture, written by the originator of the Framework for Enterprise Architecture – John A. Zachman. This definitive book, distributed by Intervista, is now available in convenient electronic format.
  • The definitive Framework description and use for analyzing Enterprise
  • Comprehensive descriptions of each of the 30 cells
  • Collection of 21 published articles written by John Zachman
  • Collection of 25 video clips of John Zachman

The descriptive information about the Framework includes its logic structure, its use as a tool for Enterprise analysis, a review of key architecture issues such as alignment, integration, flexibility, interoperability and strategies for migrating into an architected environment. At a practical level, the book will also review how to define the build sequence for Enterprise Architecture, how to maintain enterprise-wide integrity as well as discussion of complex Enterprises and advanced concepts for managing a Federated Architecture environment.

[to order Corporate Licenses call 1-800-397-9744]
[to order Individual Copies – click here]
[go to our Zachman eBook page for more information about this eBook]

Enterprise Architecture: Using the Zachman Framework by Carol o’Rourke, Neal Fishman and Warren Selkow
Enterprise Architecture: Using the Zachman Framework by Carol o’Rourke, Neal Fishman and Warren Selkow
This groundbreaking text introduces Enterprise Architecture and The Zachman Framework, a tool to guide you through the comprehensive process of thinking, reasoning, and communicating effectively about even the most complex problems. Using lessons from history, psychology, business, and information technology, the authors build a foundation of enterprise architecture concepts using the framework.

Alignment, integration, and flexibility are core goals for delivering today’s complex business solutions. Enterprise Architecture Using the Zachman Framework illustrates these themes and shows tomorrow’s business and technology professional how to organize, design, and construct a solution for any type or size of problem.
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Business Rules and Information Systems: Aligning IT with Business Goals
by Tony Morgan
Business Rules and Information Systems: Aligning IT with Business Goals
Information systems often fail because their requirements are poorly defined. This book shows IT professionals how to specify more precisely and more effectively what their systems need to do. The key lies in the discovery and application of what are called business rules. A business rule is a compact and simple statement that represents some important aspect of a business. By capturing the rules for your business--the logic that governs its operation--you will gain the ability to create systems.
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Service Orient or Be Doomed!: How Service Orientation Will Change Your Business by Jason Bloomberg and Ron Schmelzer
Service Orient or Be Doomed!: How Service Orientation Will Change Your Business by Jason Bloomberg and Ron Schmelzer
Authors Jason Bloomberg and Ronald Schmelzer-senior analysts for highly respected IT advisory and analysis firm ZapThink-say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do.

This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes.

Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."
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Understanding SOA with Web Services by Eric Newcomer and Greg Lomcow
Understanding SOA with Web Services by Eric Newcomer and Greg Lomcow
The definitive guide to using Service-Oriented Architecture (SOA) and Web services technologies to simplify IT infrastructure and improve business agility.

Renowned experts Eric Newcomer and Greg Lomow offer practical strategies and proven best practices for every facet of SOA planning and implementation. Newcome and Lomow pick up where Newcomer’s widely read Understanding Web Services left off, showing how to fully leverage today’s latest Web services standards for metadata management, security, reliable messaging, transactions, and orchestration. Along the way, they present specific approaches and solutions for a wide range of enterprise integration and development challenges, including the largest and most complex.
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Mentoring Object Technology Projects
by Richard T. Dué
Mentoring Object Technology Projects
During his workshops and consultations Dué noticed that few project managers understood the basics of the object-oriented approach to programming. To redress the deficiency, he describes the entire life cycle of a software development program using it. His treatment might also interest other members of a development team, and could serve as an auxiliary text for a formal course.

Object technology can help IT organizations achieve unprecedented flexibility, speed to market, and ROI. However, managing object technology projects successfully requires new skills and techniques that many participants simply don't possess. In Mentoring Object Technology Projects, one of the world's leading object development consultants presents a complete life cycle framework for managing any object-based project. Drawing on his consulting experience in 28 countries, Richard T. Dué covers every facet of project management, including planning, estimating, staffing, organization, implementation, ongoing supervision, and more.
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Welcome to Intervista's book center - Browse through our collection to learn emerging concepts for managing innovation.



The Rise of the Creative Class
The Long Tail: Why The Future of Business Is Selling Less of More
On the Profession of Management
Society of Mind
A Whole New Mind
Strategy Safari
The Knowledge Creating Company
Working Knowledge


Designing Web Usability
Data Strategy
Data Modeling Essentials
Data Models and Patterns: Conventions of Thought
A Semantic Web Primer
Information Design
Building and Managing the meta Data Repository: A Full Lifecycle Guide


The Zachman Framework for Enterprise Architecture – A Primer
Enterprise Architecture: Using the Zachman Framework


Business Rules and Information Systems: Aligning IT with Business Goals


Service Orient or Be Doomed!: How Service Orientation Will Change Your Business
Understanding SOA with Web Services
Mentoring Object Technology Projects

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